Landlords · Goal: trial
Own Your Doors
Run four doors or forty without renting your evenings back from a spreadsheet.
- Leads
- 4,180
- Customers
- 268
- Owner
- Elena Marsh
Positioning
Occupello is the property operating system for independent landlords who outgrew a spreadsheet but refuse to pay enterprise prices for software built for 5,000 doors. Rent ledger, maintenance tickets, tenant onboarding, a vetted contractor bench, and a public listing page — one place, one price.
Who this is for
Owner-operators with 4–60 units, self-managing, US-based, currently juggling a spreadsheet, a bank app, a group text with a handyman, and a Facebook Marketplace post every time a unit turns.
The offer
14 days free, no card. We import your first property from a listing URL or a rent roll CSV, and a real person sets up your first two ledgers on a 20-minute call.
Pain → gain
What landlords live with, and what changes
The pain today
What changes
Rent arrives across Zelle, checks, and a cash app, and reconciling it eats the first Saturday of every month.
One ledger per lease with autopay, partial payments, and late fees applied by rule — the month closes itself.
A maintenance request comes in by text at 9pm and lives or dies on whether you remember it Monday.
Tickets are logged with photos, auto-routed to the right trade, and the contractor and the tenant both get notified without you retyping anything.
Turning a unit means rewriting the same listing on four sites and screening applicants out of your personal inbox.
Publish the unit to your own branded site and the Occupello marketplace in one click; applications land structured and scored.
Deposits, insurance certificates, and lease PDFs are scattered across email threads and a shoebox.
A document vault per property and per tenant, with expiry reminders on anything that lapses.
Funnel
Awareness to advocate
- 1
Awareness
Rank for high-intent landlord software terms and run paid search against them.
1,400,000 impressions
- 2
Interest
Convert readers into rent-roll calculator and template downloads.
62,000 visits
- 3
Consideration
Prove the ledger with a case study and a product tour.
5,000 leads
- 4
Trial
Get one property imported and one autopay lease live inside 48 hours.
1,900 activated trials
- 5
Customer
Convert activated trials to paid at 30%+ within 21 days.
300 customers
- 6
Advocate
Turn happy operators into association referrals and review-site coverage.
60 referrals
KPI dashboard
Where the campaign stands
Impressions
1.3M
Paid and owned
Visits
62,400
4.86% click rate
Leads
4,180
Target 5,000
Revenue
$412,600
Attributed, closed
Visit → lead
6.7%
Lead → MQL
45.5%
MQL → SQL
37.3%
SQL → customer
37.7%
Proof
What we can actually claim
12,400
doors managed on Occupello
Platform metrics, Q2 2026
6.2 days
faster average rent collection after 60 days
Cohort study, 310 operators
94%
of maintenance tickets auto-routed to a trade without manual triage
Ticket routing telemetry
Asset library
Everything published for this campaign
The small-portfolio rent collection playbook
Everything an owner-operator needs to close a rent month in under an hour.
- Views
- 41,820
- Engaged
- 6,140
- Conv.
- 1,206
Rent roll template + turnover cost calculator
A spreadsheet that tells you what a vacant month actually costs you.
- Views
- 22,400
- Engaged
- 9,880
- Conv.
- 2,140
How a 22-door operator in Palm Beach County stopped working weekends
From four payment apps and a group text to one ledger and routed tickets.
- Views
- 12,960
- Engaged
- 3,410
- Conv.
- 688
Paid search: 'landlord software for small portfolios'
Four doors or forty. One ledger. $0 for 14 days.
- Views
- 894,300
- Engaged
- 31,200
- Conv.
- 1,480
Five-touch drip
The emails, in full
- Day 0
Your doors, minus the Saturday spreadsheet
Set up your first property in about ten minutes.
You signed up to stop chasing rent across four apps. Start here: add one property, add its units, and set the rent. That's the whole first step. If you already have a listing online, paste the URL and we'll pull the address, unit count, beds, baths, and asking rent for you. If you have a rent roll, drop the CSV in and we'll map the columns. Tomorrow we'll turn on autopay for one lease so you can watch a month close itself.
- Day 2
Turn on autopay for one lease (not all of them)
One tenant, one ledger, one month. Then decide.
The fastest way to trust a rent ledger is to run one lease through it. Pick your most reliable tenant. Send them the payment link. Autopay charges on the due date, applies partial payments correctly, and adds the late fee from your rule — not from your memory. You'll see the ledger update in real time, and so will they. No more 'I sent it Tuesday' by text.
- Day 5
The 9pm text problem
Where maintenance requests go when you're asleep.
Every landlord we talk to has the same story: the request arrives by text, at night, with a blurry photo, and then lives in your head until it becomes an emergency. In Occupello, a tenant files a ticket with photos and a category. The category routes it to the trade you assigned — plumbing to your plumber, HVAC to your HVAC person — and both the contractor and the tenant get an email with the unit, the access notes, and your contact details. You see it resolved. You didn't have to be the switchboard.
- Day 9
Your next vacancy, listed in one click
A branded page for your portfolio, plus the marketplace.
When a unit turns, publishing should take a minute, not an afternoon. Occupello gives every operator a public workspace site with your own colors, logo, and fonts — the kind of page you'd pay a designer for. Publish a unit and it appears there and on the Occupello marketplace at the same time. Applications come back structured: income, employment, pets, vehicles, move-in date, all validated. You compare, not decipher.
- Day 14
Your trial ends tomorrow — here's what you built
Keep the ledgers, keep the site, keep the quiet.
Two weeks ago rent lived in a spreadsheet. Today you have ledgers that reconcile, tickets that route themselves, and a listing page with your name on it. Plans start per door, month to month, cancel in two clicks, and you can export everything you've entered at any time. Nothing is held hostage. If anything is still half-set-up, reply to this email and we'll finish it with you on a call.
Objection handling
What they push back on
Experiments
What we're testing
won · Visit → trial start
Leading the trial page with the rent ledger screenshot instead of the dashboard will raise trial starts, because rent is the wedge problem.
A — Dashboard hero screenshot
4.1%
B — Rent ledger hero screenshot
5.7%
Significance: 97% (placeholder — stats engine pending)
running · Form completion
Asking for portfolio size before email will lower form completion but raise MQL rate.
A — Email only
31.2%
B — Email + door count
24.4%
Significance: Not yet reached
Start a 14-day trial
14 days free, no card. We import your first property from a listing URL or a rent roll CSV, and a real person sets up your first two ledgers on a 20-minute call.