Agencies · Goal: signup
Handcrafted Sites
A public site for your portfolio that looks designed, not templated — published in an afternoon.
- Leads
- 3,020
- Customers
- 187
- Owner
- Aisha Rahman
Positioning
Occupello's site builder gives property managers and small agencies a public, branded website — colors, fonts, logo, sections, and live listings — generated from the portfolio they already manage, with AI-drafted copy and imagery they can rewrite in place.
Who this is for
Boutique property management agencies and multi-owner managers, 3–25 staff, whose website is either a decade-old template or a Facebook page, and who re-post the same vacancy on four portals every turn.
The offer
Build and publish your site free on your Occupello subdomain. Connect a custom domain on any paid plan. No design fee, no developer, no template marketplace.
Pain → gain
What agencies live with, and what changes
The pain today
What changes
The agency website was built in 2016 and nobody remembers the CMS password.
Pick a palette and fonts, write three sections, publish. Changes go live immediately, from the same app you manage doors in.
Vacancies get posted to portals and forgotten on your own site.
Publish a unit once; it appears on your branded site and the Occupello marketplace, and disappears from both when it's leased.
Writing listing copy for the fortieth one-bedroom is soul-destroying.
AI drafts the listing narrative and section copy from the unit's real attributes. You edit tone, not blank pages.
Inquiries arrive in three inboxes and two DMs.
Every inquiry lands against the listing in the app, with the source, so you can answer and track without switching tools.
Funnel
Awareness to advocate
- 1
Awareness
Rank for property-management-website intent and seed the manager communities.
500,000 impressions
- 2
Interest
Drive to the live example gallery.
45,000 visits
- 3
Consideration
Free account created and builder opened.
4,000 leads
- 4
Trial
Site published with at least one live listing.
1,300 sites published
- 5
Customer
Upgrade for a custom domain or the rent ledger.
220 customers
- 6
Advocate
'Built with Occupello' click-throughs from published sites.
3,000 loop visits
KPI dashboard
Where the campaign stands
Impressions
486K
Paid and owned
Visits
44,100
9.07% click rate
Leads
3,020
Target 4,000
Revenue
$164,300
Attributed, closed
Visit → lead
6.8%
Lead → MQL
43.4%
MQL → SQL
33.7%
SQL → customer
42.3%
Proof
What we can actually claim
1 afternoon
median time from first login to published site
Onboarding telemetry
2.7x
more inquiries per vacancy versus portal-only posting
Listing analytics, 190 agencies
Server-rendered
listing pages with structured data on every publish
Product
Asset library
Everything published for this campaign
What a property management website is actually for
Not a brochure. A vacancy funnel with your name on it.
- Views
- 34,800
- Engaged
- 8,120
- Conv.
- 1,440
The example gallery
Nine real agency sites, built in Occupello, none of them alike.
- Views
- 26,300
- Engaged
- 12,400
- Conv.
- 1,180
Publish-day checklist for a portfolio site
Fourteen checks between 'it looks fine' and 'it's ready to rank'.
- Views
- 11,200
- Engaged
- 4,060
- Conv.
- 618
Five-touch drip
The emails, in full
- Day 0
Your site is one afternoon away
Palette, logo, three sections. Publish.
Start with the parts that make it yours: upload your logo, pick a palette, and choose your heading and body fonts. The preview updates as you go. Then write three sections — who you are, the neighbourhoods you serve, and how to reach you. If you'd rather not start from blank, let the assistant draft them from your portfolio and rewrite what doesn't sound like you. Publishing is one button. Nothing goes live before you press it.
- Day 2
Put your vacancies where they belong
One publish, two places, zero re-typing.
Turn on the Homes for Rent section and every published unit appears on your site automatically, with photos, rent, availability, and an inquiry form. The same publish puts it on the Occupello marketplace, where renters browse by city and bedroom count. Lease it, and it comes down from both. One thing to do today: publish one unit and see how the page reads.
- Day 5
Listing copy that isn't forty words of amenities
Draft from real attributes, edit in place.
Good listing copy leads with what it's like to live there — the light in the afternoon, the walk to the bus, the pantry that fits a real grocery run. The assistant drafts from the unit's actual attributes and your chosen tone, and you edit inline. Agencies typically keep the structure and rewrite two sentences. The alt text for your photos gets drafted too, which matters for both accessibility and search.
- Day 10
Where your inquiries are actually coming from
Source-tagged, in the app, against the listing.
Every inquiry from your site or the marketplace lands against the listing with its source, so you can see which channel produces renters who actually apply. That's the number worth watching. Portal traffic is easy to buy and hard to convert; your own site tends to be the opposite.
- Day 16
Point your own domain at it
Two DNS records and a certificate we handle.
Sites start on an Occupello subdomain, which is fine for a vacancies page and wrong for a brand. On any paid plan you can connect your own domain: add two DNS records, and we issue and renew the certificate. Old URLs keep working, and your listing pages keep their canonical tags so nothing you've published loses its search position.
Objection handling
What they push back on
Experiments
What we're testing
won · Visit → account created
A gallery of real published sites converts better than a feature-led landing page.
A — Feature-led landing page
3.6%
B — Example gallery
6.2%
Significance: 99% (placeholder)
running · Builder open → published
Pre-drafting section copy with AI on first builder load raises publish rate.
A — Empty sections
29.0%
B — Pre-drafted sections
44.0%
Significance: Not yet reached
Build your site free
Build and publish your site free on your Occupello subdomain. Connect a custom domain on any paid plan. No design fee, no developer, no template marketplace.