Property managers · Goal: upgrade
Every Vote Counts
Quorum without a Saturday meeting: secure ballots, sent by link, counted automatically.
- Leads
- 1,960
- Customers
- 318
- Owner
- Elena Marsh
Positioning
Occupello's governance tools take an association's hardest recurring job — reaching quorum on a decision — and turn it into a link. Tokenised ballots, one vote per owner, live tallies, meeting scheduling polls, and an auditable record for the minutes.
Who this is for
HOA and condo managers and self-managed boards of 40–800 units that currently run votes on paper, by proxy, or by an email thread nobody can audit afterwards.
The offer
Governance tools unlock on any workspace this quarter with no change to your per-door rate for the remainder of your current term. Run your first ballot with our team on the call.
Pain → gain
What property managers live with, and what changes
The pain today
What changes
Quorum fails, the meeting is rescheduled, and the whole cycle repeats a month later.
Owners vote from a link on their phone, over a window you set. Quorum is a live number, not a Saturday gamble.
Proxy forms arrive folded, unsigned, or after the deadline.
Each owner gets a single-use tokenised ballot, so eligibility and one-vote-per-owner are enforced by the system.
Counting is manual and the result can be challenged.
Tallies run live and the audit record shows who was eligible, who voted, and when — without showing how.
Scheduling the meeting itself takes twenty emails.
Send a scheduling poll, pick the winning slot, and the announcement goes out from the same place.
Funnel
Awareness to advocate
- 1
Awareness
In-app announcement and lifecycle email to every eligible association workspace.
170,000 impressions
- 2
Interest
Drive to the governance feature page and the ballot walkthrough video.
25,000 visits
- 3
Consideration
Board or manager requests an enablement call.
2,400 leads
- 4
Trial
First ballot created and sent.
1,100 first ballots
- 5
Customer
Workspace upgraded to the governance tier.
350 upgrades
- 6
Advocate
Managers recommend governance tools to peer associations.
90 peer referrals
KPI dashboard
Where the campaign stands
Impressions
168K
Paid and owned
Visits
24,800
14.76% click rate
Leads
1,960
Target 2,400
Revenue
$214,800
Attributed, closed
Visit → lead
7.9%
Lead → MQL
58.2%
MQL → SQL
53.0%
SQL → customer
52.6%
Proof
What we can actually claim
3.4x
higher participation than paper proxy in first-quarter associations
Ballot telemetry, 118 votes
One
vote per owner, enforced by single-use token
Product
Full
audit record attached to the minutes
Product
Asset library
Everything published for this campaign
Running an electronic vote your bylaws will survive
Notice periods, eligibility lists, windows, reminders, and the record you keep afterwards.
- Views
- 16,400
- Engaged
- 5,220
- Conv.
- 908
A ballot, end to end (6 min)
From drafting the question to attaching the audit record to the minutes.
- Views
- 21,600
- Engaged
- 6,840
- Conv.
- 742
Launch announcement to association workspaces
Governance tools are on. Here's the first ballot to run.
- Views
- 38,200
- Engaged
- 9,140
- Conv.
- 1,180
Quorum stories
Managers describing the vote that took three attempts — and the one that took five days.
- Views
- 96,400
- Engaged
- 11,900
- Conv.
- 384
Five-touch drip
The emails, in full
- Day 0
Governance tools are on your workspace
Ballots, scheduling polls, ARC requests, announcements.
Your workspace now includes the governance bundle. **Ballots** — send a tokenised vote to every eligible owner and watch quorum climb live. **Scheduling polls** — find the meeting time without the email thread. **ARC requests** — architectural review with photos, comments, and a decision record. **Announcements** — one message to every owner, with read tracking. Start with something small and uncontroversial. A landscaping vendor vote is a perfect first ballot.
- Day 2
Why your last vote missed quorum
It usually isn't apathy. It's Saturday.
Participation collapses when voting requires being somewhere at a specific time. With a voting window of five to seven days and two reminders, associations we work with see participation roughly triple against paper proxy. Same owners, same issue, different friction. Set the window, send the ballot, and let the reminders do the chasing.
- Day 6
The audit record that ends the challenge
Who was eligible, who participated, and when.
Every ballot produces a record you can attach to the minutes: the eligibility list at the moment of sending, participation timestamps, the aggregate tally, and any paper returns entered by staff. What it deliberately does not store is which owner chose which option. Secrecy and auditability at the same time — that's the whole design.
- Day 11
Run the meeting, not the logistics
Scheduling polls and announcements in the same place.
Before the ballot there's a meeting, and before the meeting there are twenty emails about when to hold it. Send a scheduling poll with three or four candidate slots. Owners pick, you close the poll, and the announcement with the final time goes out from the same screen — no re-typing, no missed owner.
- Day 17
Your first quarter of governance, reviewed
Participation, quorum rate, and what to change.
Here's your quarter: ballots sent, participation rate, quorum achieved, and average time to reach it. The two levers that move participation most are the length of the voting window and whether the second reminder goes out on a weekday evening. If your numbers are soft, change those before you change the question. Want a hand designing the next ballot? Reply and we'll draft it with you.
Objection handling
What they push back on
Experiments
What we're testing
won · Owner participation rate
A seven-day voting window with two reminders beats a five-day window with one on participation.
A — 5 days, 1 reminder
52.0%
B — 7 days, 2 reminders
68.0%
Significance: 98% (placeholder)
running · Email → upgrade
Leading the upgrade email with the audit record rather than participation converts more managers than boards.
A — Participation-led
8.9%
B — Audit-record-led
9.4%
Significance: Not yet reached
Turn on governance tools
Governance tools unlock on any workspace this quarter with no change to your per-door rate for the remainder of your current term. Run your first ballot with our team on the call.